SimplyConvert | Meet the Team

At SimplyConvert, we don’t hide our human-ness. We live it out loud.

We don’t believe in asking each other for time off. Sick kid at home? We get it. Need a day to clear your head or run a few errands? Cool. Is that your exercise bike I hear in the background?

Awesome – I’m heading out to take a walk in a few minutes.

We never want anyone to feel chained to a 40-hour, 8-to-5 routine. We’re flexible. We know and care about each other’s families. There’s a reason the corporate world is in our rearview mirrors.

We’re a motley crew of eclectic personalities — attorneys, tech experts, sales and marketing folks, and client intake specialists spread from coast to coast. But make no mistake — our collective list of skillsets is carefully curated. We’re smart, down-to-earth people that don’t take ourselves too seriously. We work hard — really hard. And we have a great time doing it together.

What we share is a deep understanding of not only our clients, but our clients’ clients. We’re working to transform how law firms handle client intake.

"SimplyConvert cares about their own people. They want them to feel comfortable and do well in their jobs, as they understand this is the best path to move the entire company forward. Everyone is always eager to lend a hand. These are people you are happy to talk to in and out of the office."

"I love working at SimplyConvert! The flexibility and ability to work remotely are key at this point in my life. I have a great relationship with all leaders and co-workers, which is just an added perk. The benefits package is great and the 401k match is second to none. I only have positive things to say about this company!"

"This is a unique organization where transparency is paramount, there is never blame or finger pointing, only 'how can we get this right?' It feels like being part of a true team where are are all in this together."

"The group of people that lead this organization are compassionate, ambitious, and sensitive to their employees' needs. I have every confidence that this organization will continue to grow in both size and success."

"The organization and co-workers treat each other with respect and work very well together. The company recognizes individuals who work hard and contribute to the success of the organization."

Jessie Hoerman

Founder/CEO

St. Louis, MO

Read Bio

Marty Chrenka

Co-Founder/Chief Geek

Edwardsville, IL

Read Bio

Tripp Dacus

Chief Operating Officer

Edwardsville, IL

Marc Stern

Chief Growth Officer

Boston, MA

Read Bio

Jessie Hoerman

Alma mater: Loyola University Chicago, Chicago Kent College of Law
Hometown: Chicago
Current city: St. Louis
Cheers for: The Cubs

Jessica “Jessie” Hoerman, founder of SimplyConvert, is a business owner, a lawyer, a CPA, and a former stay-at-home mom who now finds herself in the legal tech world as a matter of necessity. Jessie launched SimplyConvert to control the chaos of legal intake that overwhelms law firms as well as to diversify client inventory through a robust client referral network, capturing client opportunities that were previously impossible because of the lack of training in other litigation areas.

Jessie began her legal career as a tax attorney at Deloitte, where she collaborated on complex international tax projects. This experience honed her analytical skills and exposed her to large-scale corporate work. Driven by her passion for justice, Jessie transitioned to TorHoerman Law, where she advocated for individuals harmed by corporate misconduct, focusing on the importance of optimal information in legal decision-making. Her career trajectory from tax attorney to dual mass torts attorney and legal tech entrepreneur has provided Jessie a unique blend of legal expertise and technological talent in this industry.

Recognizing a gap in the market for efficient legal tech solutions, Jessie, along with friend Marty Chrenka, founded SimplyConvert, the platform that stands at the intersection of technology and the legal industry, streamlining case management from intake to resolution and contributing to improved client outcomes. Jessie’s work extends beyond technological innovation; it is also deeply rooted in her commitment to justice. She believes that optimal information is crucial when making legal decisions on behalf of clients, and she takes great satisfaction in providing that information. Her dedication to ensuring that individuals harmed by corporate misconduct receive fair representation is evident in her career choices and achievements.

Speaking Engagements:

Artificial Intelligence in the Legal Industry: Why It Matters and How to Use It, 2024 66^th Annual WVAJ Convention & Seminar
Artificial Intelligence – How to Use It for Staff Onboarding, Discovery, and More, 2023 AAJ Boss Summit
How is the Canadian Class Actions Landscape Evolving? Part 2: Innovation in the class actions ecosystem, 2021 Canadian Legal Innovation Forum
2019 – 2024 Mass Tort Made Perfect