Client Intake
Instant Case Evaluator: Engage, Qualify, & Convert Potential Clients — Instantly.
Effective client intake means capturing, qualifying, and converting leads seamlessly.
The Instant Case Evaluator empowers law firms to engage potential clients 24/7, guiding them through customized, criteria-based questions and immediately qualifying cases, ensuring every opportunity is maximized.

Your Law Firm's Virtual Client Intake Assistant
SimplyConvert’s Instant Case Evaluator™ is an award-winning client intake solution designed to empower law firms to engage and qualify potential clients 24/7 across any online platform. This comprehensive tool streamlines the entire intake process, from initial engagement to case qualification and retention, optimizing workflow and saving your firm valuable time.
Potential clients interact through a responsive, conversational interface that captures contact information, assesses case criteria, and guides them through the intake process. The Instant Case Evaluator offers fully customizable chat scripts, tailored case criteria, and automated contract follow-up to ensure that every lead is efficiently evaluated and retained.
Its seamless integration with your CRM provides instant insights into lead status and qualification, allowing your team to prioritize high-value cases and enhance operational efficiency. By adopting the Instant Case Evaluator, your firm can increase client satisfaction, streamline intake, and boost conversion rates.
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24/7 Client Engagement
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Attorney-Created Criteria
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Customizable Chat Experience
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Automated Lead Qualification
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Contract & Follow-Up Automation
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CRM Integration
Engage, Evaluate, and Retain Clients with Instant Case Evaluation™
Increase Visitor Engagement
%
SimplyConvert vs. Live Chat + Dumb Forms
Decrease Cost Per Engagement
%
Automatically Reject Leads You Can't Assist
Decrease Cost Per Signed Client
%
Sign 5x Cases with SimplyConvert Automation
Increase Case Conversion
%
Qualified Clients Sign Instantly with Automated Contracts
Features Engineered to Convert Conversations into Clients
SimplyConvert’s Instant Case Evaluator turns conversations into clients with smart features designed to engage visitors, qualify leads, and streamline the intake process.
Instant Case Evaluator Video
Engage Clients and Build Trust from the Start
Launching the interactive video grabs attention, establishes rapport, and collects information quickly. Use video at the beginning of conversations to introduce yourself and throughout interactions to maintain engagement and guide potential clients more effectively.

Drip Marketing Automation & Templated Emails
Automated Outreach for Maximum Impact
SimplyConvert’s email marketing and automation solutions are designed to nurture and engage potential clients at every stage of the intake process. Our automated drip marketing campaigns and templated emails keep your firm top of mind by answering FAQs, explaining the legal process, and providing timely follow-ups to potential clients who aren’t ready to sign immediately. These customizable campaigns offer proactive and consistent communication, tailored by mass tort or litigation area, and can include videos and firm-specific information to enhance client engagement and increase conversion rates.
Use SimplyConvert’s Marketing Automation for:
- Immediate Client Engagement Post-Contract: Build trust right from the start. After a client signs your contract, send a personalized letter or video to introduce your firm and outline the next steps, ensuring a strong start to your client relationship.
- Automated Follow-Up with Unconverted Leads: Keep your firm at the top of potential clients' minds. For those who aren't quite ready to sign your retainer, use pre-written drip marketing campaigns to nurture qualified potential clients, provide regular follow-ups, answer common questions, and explain the benefits of moving forward with your firm.
- Consistent Outreach with Templated Emails: Ensure your messaging is consistent and professional. Use templated emails for various stages of client interaction, such as introductions, case rejections, and updates, to maintain clear and effective communication throughout the intake process.

Automated Contracts
Streamlined Contracting for Better Client Experience
Automatically send contracts to qualified potential clients at the moment they’re ready to engage your law firm, enhancing the client experience and increasing case conversion rates. With integrated e-sign technology, clients can securely sign retainer agreements without ever leaving the platform, making the process seamless and efficient.

Click-to-Call
Instant Client Assistance During Initial Intake
Click-to-Call allows potential clients to initiate a phone call with your law firm directly from the Instant Case Evaluator™ chat interface. This feature ensures that potential clients can receive immediate assistance, increasing the likelihood that their search for legal help ends with your firm. By clicking "Request Call" within the Instant Case Evaluator™, potential clients can easily connect with your firm’s designated contact person or team, allowing them to address questions or concerns live over the phone and guide them back to complete the intake process and sign the retainer agreement.
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Playbooks
Boost Team Efficiency with Workflow Automation. Automate and Optimize Case Referrals.
Configure workflows to automate processes, making your legal team more efficient and focused on high-value tasks. Instantly direct cases based on predefined criteria, distributing them efficiently among multiple firms or by specific states. Using Playbooks for case referrals ensures seamless case distribution, following your firm’s rules for splitting cases within the same litigation or auto-referring cases to firms based on state-specific guidelines.

Notifications
Real-Time Alerts for Immediate Action
Receive instant notifications for new clients, allowing you and your staff to log in and view details immediately. Custom notifications by litigation, delivered via email or text, ensure that the proper legal team follows up without delay.

Multiple Formats to Meet Your Clients Everywhere
SimplyConvert’s Instant Case Evaluator can be seamlessly integrated into any of your online properties, offering a variety of deployment options to maximize client engagement and conversion:

Chatbot
Upgrade your client engagement with SimplyConvert's advanced Instant Case Evaluator chatbot.
SimplyConvert's Instant Case Evaluator chatbot replaces traditional live chat, boosting engagement by up to 400% and helping to evaluate cases 24/7/365, ensuring that every potential client receives immediate attention, no matter when they reach out.
Ask the Right Questions
Criteria-based conversations and instant legal guidance set the stage for a strong first impression with potential clients.
Qualify with Precision
Few law firms can qualify or reject clients in the initial conversation. SimplyConvert’s criteria-based questions enable your firm to assess client needs from the very first interaction.
Instant Notifications
Case qualification with instant notifications to your legal team ensures a timely, professional response for qualified leads.
Prioritize Outreach
Automated lead ranking and immediate rejection of unqualified leads empower your team to focus their outreach efforts.
Automation = More Signed Cases
With automated e-sign contracts and client outreach, SimplyConvert helps increase signed cases by up to 5x.

Smart Contact Forms
Elevate your website’s contact forms from basic to brilliant.
Our smart contact forms not only capture essential client information but also initiate meaningful interactions that help qualify and convert leads.
Looks Like a “Dumb” Form, Acts Like a Chatbot
Traditional “Contact Us” pages are essential, but if your team isn’t responding immediately, their effectiveness drops. Replacing a basic form with SimplyConvert’s smart form provides users with instant legal guidance, eliminating the wait for a response.
Centralized Lead Management
SimplyConvert’s form consolidates all leads in one place, streamlining management.
Fully Customizable
The form’s appearance can be seamlessly tailored with custom CSS, allowing it to blend perfectly with your website’s design.

Call Center Interface
Enhance your call center’s effectiveness with criteria-based scripts and automated guidance in real-time.
SimplyConvert's Instant Case Evaluator call center interface ensures that manual client intakes are organized, efficient, and focused on converting the right clients. With all case evaluations centralized in one CRM, your team can easily prioritize your follow up efforts.
Say Goodbye to Call Center Scripts
Unlike the “customized scripts” offered by other CRMs, SimplyConvert’s call center integration empowers both internal and external intake specialists with tools to provide real legal guidance and contract qualified clients at their moment of intent.
Centralize All Calls in One CRM
Instant rejection of unqualified leads and automated lead ranking equip your team to prioritize outreach effectively, maximizing efficiency.
Ready to Use, No Training Required
Forget CRMs that require script-building. SimplyConvert is ready to use within minutes of sign-up.
Seamless Call Tracking Integration
With our Call Tracking Metrics integration, every call is captured—even when callers don’t leave a message—ensuring no leads slip through.

Conversational Landing Pages
Transform your landing pages into powerful conversion tools.
SimplyConvert’s conversational landing pages actively engage visitors, guiding them through the intake process and turning leads into clients.
Competitive Edge
Legal keywords rank among the highest in Google’s cost-per-click landscape. Without instant client qualification at the moment of intent, advertising dollars may be lost to competitors.
Start with a Conversation
Over 60% of legal searches happen on mobile. Conversational landing pages meet clients where they are, creating a natural flow with criteria-based questions that feel like texting, not a clunky form.
Guide the Conversation
SimplyConvert’s landing pages are action-oriented, with a single, clear call to action that directly answers the visitor’s primary question: can you help? Each conversation begins with a focused purpose, like: “I can help you check your eligibility for a car accident case.”
Build Trust with Instant Legal Guidance
Over half of potential clients explore multiple options, and 81% prioritize quality responses. With 79% of clients moving on within 24 hours, being the first responder can be a decisive advantage.
More Cases, Same Investment
Optimize your ad spend with automation. Immediate guidance paired with automation can capture potential clients and stop their search for legal assistance with your firm.
Flexible Packages to Fit Every Firm
SimplyConvert offers tiered plans designed to meet the unique needs of any law firm, providing scalable solutions to grow with your practice.
Essential intake tools to capture leads. Start gathering the information you need to evaluate a case.
SimplyConvert’s Instant Case Evaluator Starter helps you gather essential information from leads to evaluate their cases. Available 24/7, it allows potential clients to leave their contact information for follow-up and answer basic custom questions, ensuring your firm never misses an opportunity to connect.
STARTER
Instant Case Evaluator Video
Smart contact forms
Instant Case Evaluator Video
CRM Starter real-time lead management dashboard
Custom branding
Duplicate check
Click-to-call
Google Analytics (GA4) integration
Basic integrations
Unlimited law firm users, unlimited leads
Get Started*Assistance available. Professional services fee will apply.
Automatic screening and closing of unqualified leads to focus your efforts on qualified clients.
With the Instant Case Evaluator Professional, legal consumers are guided through criteria-based questions developed in conjunction with leading attorneys and tailored to specific litigations and practice areas.
Auto-Reject Unqualified Leads
Sometimes, the most helpful conversation is the one that tells the legal consumer that you are unable to assist them.
The Instant Case Evaluator can reject and gather data from unqualified leads, allowing your firm to ethically and clearly reject cases that don’t meet your parameters while also opting the legal consumer into hearing from your firm in the future if the case criteria changes.
Auto-Capture Those You Need More Info On
Easily capture and track leads that need further information before a decision is made with a “Pending Review” status in your lead dashboard, allowing for efficient follow-up and assessment. Review their answers to the criteria-based questions and use SimplyConvert’s communication tools to follow up for additional details.
PROFESSIONAL
Instant Case Evaluator Starter, plus:
Instant Case Evaluator chatbot with criteria-based evaluation
- Auto-reject unqualified leads
- Auto-capture those that require further information
- Case criteria for all litigations and practice areas
Notifications
Statute of Limitations Check
Real-time reporting and analytics
Facebook conversions API and marketing analytics
API integrations
Unlimited law firm users, unlimited conversations
Get StartedComplimentary SEO audit available upon request.
24/7 engagement with instant recognition and faster conversion of qualified leads into clients.
When your case criteria is met, you can send a contract the moment a potential client is ready to hire you. This allows them to automatically sign your retainer and intake documents through CaseHQ (included with Instant Case Evaluator Premium). This immediate contracting stops the potential client from lawyer shopping, ensuring their search for legal representation ends with your firm. If you prefer, you also have the option to send contracts manually.
PREMIUM
CaseHQ Starter Included
Instant Case Evaluator Professional, plus:
CaseHQ Starter
Advanced criteria-based evaluation:
- Auto-convert qualified clients, with available automated contracts included
Criteria-based conversational landing pages for all paid marketing campaigns
Call Center Integration for inbound call agents
Contact info authentication for qualified clients
Drip marketing automation and templated emails for custom, automated lead nurturing
Playbooks workflow automation for case referral management and law firm processes
Unlimited law firm users, unlimited conversions
Get StartedFor high-volume firms with complex needs, contact us for a customized solution.
Engage, Qualify, and Retain with Ease
SimplyConvert empowers your firm to connect with clients 24/7, qualify cases accurately, and secure signed clients faster through smart automation and expert-designed tools.
Engage
Connect with potential clients 24/7, providing instant guidance whenever they visit your site.
Qualify
Use expert-created criteria to determine if your firm can assist each potential client, ensuring accurate case qualification from the start.
Sign Clients
Use automation to speed up retention with drip marketing and e-sign contracts, securing qualified clients with minimal manual effort.
Case Evaluation Criteria
Start with the right client intake questions, using pre-built case criteria developed in conjunction with leading attorneys in over 125 litigations and practice areas.
SimplyConvert's Instant Case Evaluator Professional utilizes case criteria developed by leading lawyers in each practice area or litigation. As litigations develop, changes are made to the criteria in real-time.
Whether you are entering a new practice area or expanding your caseload, you can be set up to start taking cases in a new area in minutes. SimplyConvert's case criteria library contains client intake questions and qualifying criteria for more than 125 litigations and practice areas — and continues to grow day after day.
In addition to the time you'll save by using SimplyConvert's criteria, our platform can help drive efficiency inside your law firm. Automatic lead ranking can sort and assess your caseload, allowing you to prioritize cases and ensure your resources are appropriately focused.
Automated Lead Ranking
Real-Time Criteria Updates
Minutes to Setup New Litigation
Customize to Match Your Firm's Branding
SimplyConvert’s chatbot and contact forms can be fully tailored to your law firm’s branding, creating a seamless and professional client experience across all digital touchpoints.
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Design your own themes or start from prebuilt global themes that can be customized to fit your firm’s colors, ensuring a consistent and professional visual experience for clients.

Personalize the window invite message to better engage website visitors, using language that resonates with your brand’s voice.
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Use custom CSS to modify the appearance of SmartForms, aligning them with your website’s design for a cohesive look and feel.
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Add a custom image to the chat invite, using your firm’s logo or another branded graphic to boost recognition.
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Engage visitors with a personalized video invite, allowing them to hear directly from your firm and setting a welcoming tone.
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Choose from different chatbot layouts (phone style, full side, or modal) to ensure the chat interface matches your website’s design and user experience.
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Control how and when chat popups appear, customizing settings to align with your marketing strategies and user behavior patterns.
Advanced Tools for High Quality Leads and Smarter Marketing
Enhance lead quality, prevent fraud, and optimize marketing efforts with advanced features like client authentication, data checks, and seamless analytics integration.
Client Authentication
Enhance Lead Quality and Prevent Fraud.
Protect against fraudulent leads and spammers and ensure you have accurate contact information by requiring potential clients to verify their email addresses and phone numbers, giving you multiple ways to stay in touch.
Statute of Limitations Check
Automatically check before sending a contract.
Ensure timely filing and compliance and prevent your firm from signing a case where the statute of limitations has already passed. This feature can be customized by practice area or litigation to ensure that cases are filed within the legal timeframe, safeguarding your firm from potential compliance issues.
Duplicate Check
Maintain Clean and Accurate Client Data.
Detect, merge, and prevent duplicate records in your client management dashboard, ensuring that your data remains clean.
Google Analytics (GA4) Integration
Capture Event Data Seamlessly.
The system identifies GA4 tags and sends event data, enabling comprehensive tracking of client behavior. GA4 helps you measure traffic and engagement across your website and app, allowing you to refine digital strategies, optimize campaigns, and boost your online presence.
Facebook Conversions API and Marketing Analytics
Optimize Your Marketing Spend.
Track your Facebook leads and analyze the effectiveness of your social ads, allowing you to optimize your marketing strategies and budget.
What services for personal injury law firms does SimplyConvert offer?
SimplyConvert provides a range of services including automated client intake, client relationship management (CRM), referral platforms, client portals, reporting dashboards, and data management.
How does SimplyConvert improve the intake process for personal injury law firms?
The platform automates and streamlines client intake, reducing errors and improving client satisfaction by ensuring quicker and more accurate responses to potential clients.
What specific tools does SimplyConvert provide to manage personal injury cases more effectively?
SimplyConvert offers tools like live chat replacements, contact form replacements, call center integration, and conversational landing pages to enhance efficiency in case management.
Can SimplyConvert handle referrals for personal injury law firms?
Yes, SimplyConvert has a referral platform that facilitates case transfers, real-time tracking of case status, and manages referral fee splits for personal injury law firms.
What are the benefits of using SimplyConvert’s reporting and insights tools for personal injury lawyers?
The reporting and insights tools provide clear data on firm performance, aiding in data-driven decision-making and optimizing firm processes for better client outcomes.
Take Your Law Firm to the Next Level
SimplyConvert’s Instant Case Evaluator is the ultimate client intake solution, designed to elevate your law firm’s efficiency and client engagement.
Ready to see what it can do for you?