Hair Relaxer Litigation: How SimplyConvert’s Instant Case Evaluator™ Can Help

Recent research has linked hair-straightening and relaxing products to an increased risk of uterine cancer, endometrial cancer, and ovarian cancer, highlighting a potential public health crisis. As awareness grows about the dangers of chemical hair relaxers, law firms are stepping forward to help those affected by these toxic products.

What are Hair Relaxers?

Hair relaxers are chemical products that permanently straighten naturally curly or textured hair. They work by breaking down the protein structure in the hair, particularly the bonds that give hair its curl pattern. This process, typically involving ingredients like sodium hydroxide (lye), guanidine hydroxide (no-lye), or ammonium thioglycolate, alters the hair’s natural texture, leaving it straighter. These products are predominantly used by Black women and women of color.

The Hair Relaxer Litigation

In 2022, the National Institute of Environmental Health Sciences (NIEHS) published findings from an 11-year study that revealed a troubling link between chemical hair relaxers and cancer. The study found that women who used these products had double the risk of developing uterine cancer compared to those who didn’t. With uterine cancer disproportionately affecting Black women, who face a 55% higher mortality rate, the urgency for legal recourse is undeniable.

Affected consumers nationwide are filing lawsuits against hair relaxer manufacturers in state and federal court. For law firms, connecting with affected individuals efficiently and sensitively is essential— this is where SimplyConvert’s Instant Case Evaluator™ and CaseHQ™ client portal can make a difference.

How SimplyConvert Supports Hair Relaxer Litigation Client Intake 

SimplyConvert’s Instant Case Evaluator™ revolutionizes the case intake process by engaging potential clients through automated, criteria-driven questions that identify qualified individuals for hair relaxer lawsuits. Here’s how it supports law firms in building a strong case portfolio:

• Criteria-Driven Questions: The Instant Case Evaluator™ guides potential clients through a series of tailored qualifying questions for hair relaxer lawsuits. These questions are designed to identify clients who meet case criteria, such as those diagnosed with cancers linked to chemical hair relaxer use, including uterine, endometrial, and ovarian cancers.
• Dynamic Criteria Updates: As litigation evolves, so does the intake criteria. Whether prioritizing specific jurisdictions, injury types, or client demographics, this flexibility ensures firms can stay aligned with emerging legal strategies and the latest scientific evidence.
• Automated Contracting: When a client meets the case criteria, SimplyConvert empowers firms to send retainer agreements automatically or manually. This streamlined contracting process allows qualified clients to sign agreements immediately, enhancing engagement and ensuring rapid conversion.

How SimplyConvert Enhances Hair Relaxer Litigation Client Engagement

SimplyConvert’s CaseHQ client portal complements the Instant Case Evaluator™ by simplifying client management and fostering ongoing engagement:

• Centralized Client Hub: CaseHQ provides clients with a secure, centralized platform where they can track the status of their case, complete tasks, and upload necessary documents, such as medical records or proof of product use.
• Task Management: Tailored task assignments guide clients through their role in the litigation process, ensuring they know exactly what is required and when, helping to reduce delays.
• Real-Time Updates and Communication: With CaseHQ, clients receive real-time updates about their case and can securely communicate with their legal team. Push notifications and automated reminders keep clients informed and engaged throughout their legal journey.
• Streamlined Data Collection: All client data collected through CaseHQ is stored as structured information, ready for deployment into required forms, such as plaintiff fact sheets, or for generating insights to support litigation strategies.

By integrating SimplyConvert’s Instant Case Evaluator™ and CaseHQ™ client portal, law firms can optimize their intake and client engagement processes, ensuring that hair relaxer litigation cases are handled efficiently and effectively from initial intake through resolution.

Why Work with SimplyConvert?

SimplyConvert goes beyond traditional case intake, offering law firms seamless integration across intake channels, client qualification tools, and omni-channel advertising. From the moment a potential client clicks on an ad to the time they sign a retainer agreement, SimplyConvert is designed to ensure a smooth, customized experience that prioritizes client care and responsiveness.

For law firms dedicated to advocating for clients harmed by toxic hair relaxers, SimplyConvert offers the tools to connect, qualify, and convert leads more efficiently than ever. By leveraging SimplyConvert’s Instant Case Evaluator™ and CaseHQ™ client portal, firms can focus on what matters most: holding manufacturers accountable and supporting clients in their pursuit of justice.

Ready to elevate your firm’s case intake? Discover SimplyConvert’s solutions today and download our free Hair Relaxer Lawsuit Criteria Guide to see how we can help you build a powerful, responsive intake process.