Legal keywords have some of the highest cost per click when advertising on Google. If you are not qualifying clients at the moment they intend to hire a lawyer you could be wasting advertising money by losing clients to the competition.
More than 60% of legal searches are performed on mobile phones. Conversational landing pages give users what they are looking for, a conversation that progresses through criteria-based questions similar to texting instead of filling out a clunky contact form.
You set up a landing page for a particular purpose, start the conversation with that purpose in mind: "I can help you check your eligibility for a car accident case."
Use a single call to action on your landing pages. Web visitors that find your landing page have a simple legal question - can you help them? Make it simple - give them a simple way to find out.
According to the 2019 Clio Legal Trends Report, more than half of your potential clients will shop around for a lawyer. It also notes that 81% want a quality response, and 79% of those individuals will be gone within 24 hours. Given that clients are likely to reach out to more than one firm when they experience a legal problem, the first legal responder is likely to win.
Maximize your advertising dollars through automation. More than half of your potential clients will shop around for a lawyer. Guidance followed by automation stops the search.